In-House vs. Outsourcing: A Comparison of Managing Facebook Business Manager

Category: Management
Reading Time: 7 Minutes

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Facebook Business Manager centralizes your assets, but deciding who should run it is a strategic choice. Use this comparison to evaluate whether you should keep management in-house or partner with an agency.

Detailed comparison chart

Criteria	DIY (In-House Management)	Hiring an Agency
Cost	Lower upfront costs, but inefficiencies can become expensive later.	Agency fees apply, yet experts often improve efficiency and return over time.
Expertise and experience	Steep learning curve with a higher risk of costly mistakes.	Access to specialists who stay current on platform updates.
Time and resources	Management consumes internal bandwidth for planning, creative, and optimization.	Frees your team to focus on core operations while experts handle execution.
Control and flexibility	Full control over brand voice, budgets, and speed of execution.	Requires strong communication to stay aligned with brand standards.
Risk and security	You absorb the consequences of policy violations or disabled assets.	Choosing the wrong partner can create security issues.
Effectiveness and results	Expect slower, less consistent gains while you build expertise.	Professionals bring optimized frameworks that deliver faster wins.
Tools and analytics	Limited to standard toolsets unless you invest in premium software.	Agencies often provide advanced analytics and automation from day one.

Choose in-house when you

• Are a startup or operating on a tight budget.
• Want to build long-term marketing expertise internally.
• Run straightforward campaigns that do not demand complex workflows.
• Need complete control over brand voice and decisions.

Hire an agency when you

• Need results quickly and efficiently.
• Lack time or in-house specialists to manage campaigns.
• Have tried managing ads yourself but struggled to maintain performance.
• Plan to scale aggressively or execute advanced multi-channel strategies.

The right answer depends on your stage, resources, and appetite for learning. Many brands adopt a hybrid model: develop core knowledge internally while partnering with experts for high-stakes or specialized initiatives.