Warming Up a VIA Before Running Ads

Category: Account Health
Reading Time: 6 Minutes

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A Verified Information Account (VIA) needs a realistic history before it can safely handle meaningful ad spend. Follow this phased warm-up plan to build trust with Facebook's systems.

Phase 1: Account setup and stabilization (Day 1-3)

The goal is to acclimate the account to a new device and IP without tripping security alerts.

• Secure the first login: Use a clean browser profile and let the account rest for 24 hours after logging in.
• Complete the profile: Add realistic personal details plus profile and cover photos.

Phase 2: Gentle and consistent engagement (Day 4-7)

Build baseline activity to show natural behavior.

• News feed interaction: Spend 10 to 15 minutes twice a day scrolling, reacting, and commenting.
• Grow the network: Accept friend requests, join interest-based groups, and like pages gradually.

Phase 3: Ramping up activity and content creation (Day 8-14)

Start acting like an engaged member of the community.

• Create content: Post status updates, photos, or helpful articles.
• Deepen engagement: Use Messenger, participate in group discussions, and launch a Fanpage for your niche.

Phase 4: Preparing for ads (After Day 14)

With a stable history in place, carefully introduce advertising activity.

• Create a Business Manager: Keep assets organized.
• Launch a low budget test: Start with Page Likes or Engagement at 5 to 10 USD per day for a few days.
• Add a payment method: Introduce billing around week two to show stability.

Best practices to remember

• Act human: Avoid repetitive patterns and vary timing.
• Be patient: Experts recommend at least two weeks of warm-up before scaling.
• Use quality proxies when needed: Residential or ISP proxies plus antidetect browsers protect your setup.
• Prioritize consistency: Moderate, steady activity beats aggressive bursts.