Renting vs. Creating a Facebook Business Manager: Which Path Is Right?

Category: Growth
Reading Time: 7 Minutes

---

Facebook Business Manager (BM) is the mission control for any serious advertiser. The big question is whether you should build your own BM or rent a pre-warmed one. Here is a clear look at both paths.

Creating your own Business Manager

Launching your own BM ties assets directly to your verified identity and gives you maximum control.

Advantages

• Full control and ownership: Access, data, pixels, and pages stay in-house.
• Maximum security: You manage logins, two-factor authentication, and security policies.
• Cost effective to start: Creating a BM is free. Your only cost is ad spend.
• Long-term trust with Meta: Consistent, policy-compliant spending increases account trust.

Disadvantages

• Low initial spend limits: New accounts start with conservative budgets.
• Higher ban risk early on: Fresh accounts face stricter reviews.
• The warm-up period: Scaling requires patience and gradual spending.

Who should create their own BM

• Established businesses with a long-term vision.
• Teams that value data ownership and full visibility into assets.
• Marketers willing to grow budgets responsibly over time.

Renting a Business Manager

Renting means partnering with an agency that provides access to high-trust BMs that already passed reliability checks.

Advantages

• High or no spending limits: Skip the warm-up phase and start with the budget you need.
• Reduced personal risk: If a rented account is disabled, your personal profile stays unaffected.
• Pre-warmed account history: Healthy ad history can mean faster approvals and more stable campaigns.

Disadvantages

• No ownership: The provider controls access and could remove it without notice.
• Security considerations: You must trust the provider with campaign data and creative assets.
• Ongoing costs: Agencies charge a fee or percentage of ad spend.
• Compliance risks: Providers that ignore policies can get attached accounts banned.

Final verdict

Most businesses benefit from running both options in parallel. Build your own BM for long-term control and brand equity, then supplement it with a trusted rented BM when you need to move fast or protect core spending during appeals.