Facebook's Algorithm Has Changed - It's Now Way More Like TikTok
Category: Trends
Reading Time: 7 Minutes
After 30 days of testing three channel types side by side, it is clear that Facebook has shifted to a TikTok-style discovery engine. The test lineup covered:
- Personal profile: Packed with real friends and long-time connections.
- Existing Fanpage: A community between 5,000 and 100,000 followers.
- Brand new page: Just launched with zero followers.
Across all three, the same pattern emerged: Facebook now prioritizes content that keeps people engaged over the size of your existing audience.
1. Facebook no longer prioritizes your followers
The follower-based distribution era is gone. Instead of automatically showing your post to 10 to 20 percent of your followers, Facebook now evaluates interest signals first. If you publish content about weight loss, it reaches people already immersed in that topic, even if they have never heard of you. Inactive followers effectively become dead reach.
2. Outdated, boring content gets punished
Facebook rewards content that stops the scroll. Posts that hold attention with stories, insights, or tension get lifted, while traditional ads, link drops, and repetitive pitches sink. The metric that matters is how long people linger.
3. What creators and business owners should do right now
- Create content that forces a pause. Address what your audience wants, needs, or is actively searching for.
- Tell stories before you sell. People tune out hard sells, but pay attention to real journeys.
- Build a community, not just a feed. Comment, reply, and create spaces where conversation continues.
4. Facebook is forcing everyone to create so it can profit from views
Meta is gamifying creation with Rising Creator badges, weekly rewards, ranks, missions, and levels. The objective is simple: make you publish more so users stay longer and generate more ad inventory.
5. Traffic is like a school of fish
Today's viral hit becomes tomorrow's forgotten post. If you are not moving traffic into owned assets like email, groups, or your CRM, you are feeding someone else's pond.
6. The long-term strategy: build your own pond
Treat your content as the doorway, not the destination. Behind every post should be an ecosystem: a lead list, a private community, and a signature offer. With that structure in place, you survive platform outages, algorithm shifts, and pay cuts.